WordPress and Shopify (and WooCommerce on top of WordPress) are built around a plugin and theme model — you get a real head start as long as your business fits the shape they assume. A custom web application is for the parts of your business that don’t fit that shape: a multi-step approval workflow, a permissions model with six different roles, a dashboard that has to pull live data from three other systems. If a plugin would get you most of the way there, we’ll tell you to use the plugin.

Something in here sound like your project?

Tell us what you're building and we'll tell you honestly whether we're a fit.

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