Digital Marketing
SEO, paid media, and CRO — because ad spend won't fix a slow site.
We usually get pulled into a “the marketing isn’t working” conversation after the ad account has been live for a while, not before — which is backwards, but it’s also useful. An underperforming campaign is often the fastest way to discover a site’s conversion tracking was never wired up properly, or that the landing page it’s pointing traffic at takes six seconds to load on a phone. So before we touch a keyword list or a bid strategy, we look at the site itself: what’s crawlable, what’s fast, what’s actually measurable. Everything below is built on top of that answer.
SEO: technical first, content second
We run technical SEO before content SEO, on purpose. No amount of good copy fixes a site Google can’t crawl properly, thin indexation, or a Core Web Vitals score dragging down mobile rankings. We audit site architecture, internal linking, canonical tags, and schema markup, fix what’s broken, then move to on-page and content work: keyword mapping against real search intent, metadata, and content briefs for the pages actually worth writing. Five pages that rank for what people are searching beat twenty pages optimized for keywords nobody meant.
Paid search and paid social
On Google Ads we run Search, Shopping, and Performance Max — but we’re cautious with Performance Max specifically, since it’s a black box that optimizes hard toward whatever conversion data it’s fed. We won’t hand it the wheel until GA4 events are verified against real leads or orders, not just pageviews labeled as conversions. On Meta, we set up Conversions API alongside the pixel, because since Apple’s App Tracking Transparency prompt landed in iOS 14.5, pixel-only tracking has quietly under-reported, and most accounts never got recalibrated for it.
Conversion rate optimization
A lot of agencies sell a formal A/B testing program regardless of whether a client’s traffic can make the results mean anything statistically. Most small and mid-size sites can’t, and we’ll say so upfront. We used to lean on Google Optimize before Google shut it down in 2023; now, unless a site has real volume behind it, we run CRO directionally instead — Microsoft Clarity heatmaps and session recordings, before/after comparisons on real changes, and a prioritized list of friction points on landing pages, product pages, and checkout flows that we fix and watch rather than “test” past what the traffic supports.
Measurement underneath all of it
GA4 and Google Tag Manager setup is part of every engagement here, not an upsell, because nothing above means anything without it: custom conversion events mapped to what the business cares about — leads, purchases, signups — instead of default pageview tracking, Search Console wired in, and for clients running real spend, a server-side GTM container instead of relying purely on client-side tags for better match rates and less breakage from ad blockers. It all lands in a monthly Looker Studio dashboard built around those numbers, not clicks and impressions.
Why this sits next to the development team
This is also why Digital Marketing lives next to our WordPress, WooCommerce, and Shopify work instead of in a separate department. A fast, well-structured site is a prerequisite for marketing spend to work, not a nice-to-have alongside it. When we find a checkout with four unnecessary steps or a homepage failing Core Web Vitals, we fix it ourselves instead of handing over a PDF and someone else’s invoice. Paid campaigns need eyes on them across the day, not a check-in once every 24 hours, so we treat monitoring as part of the job, not an afterthought.
This isn’t the right service if you want organic social content and community management — that’s Social Media Marketing, a separate engagement — or if you’re hoping for a full testing program on a site getting a few hundred visits a month; we’ll tell you honestly when the traffic isn’t there yet. It’s a strong fit if you’ve got a site worth sending people to, ours to build or already yours, and you want the SEO, the paid spend, and the tracking to actually agree with each other.
What this is meant to achieve
The measures we hold the work to, agreed with you before the build starts.
Conversion tracking tied to GA4 events that map to real leads and revenue, not just pageviews
Organic rankings built on pages that were already fast and crawlable before we touched a keyword
Paid budget spent on campaigns feeding a site that converts, instead of a leaking one
A monthly dashboard your team actually opens, because it says something
Landing pages and checkout flows with real friction points found and fixed, not guessed at
Marketing and development decisions made from the same data, because they come from the same team
Questions people ask before signing
Straight answers on pricing, code ownership, timelines and what happens after launch.
No — most sites are in good enough shape to start on. If we find something actively working against the campaign, like a broken checkout step or a page failing Core Web Vitals badly enough to hurt Quality Score, we’ll flag it and prioritize the fix, but that’s the exception, not a precondition.
No. This service covers search, both organic and paid, on-site conversion work, and the tracking underneath it. Organic social content, posting, and community management is a separate service — a lot of clients run both, but they’re scoped and staffed separately.
Through a monthly Looker Studio dashboard built on GA4 conversion events mapped to actual leads, signups, or purchases. Clicks and impressions still show up as context, but they’re not the headline numbers.
When there’s enough traffic to make the results statistically meaningful, yes. When there isn’t, which is most small and mid-size sites, we run CRO directionally instead: heatmaps, session recordings, and before/after comparisons on specific changes, rather than a formal testing program the traffic can’t actually support.
Three months for ongoing SEO, paid, or CRO work. That’s not a sales minimum; it’s roughly how long it takes for search rankings and ad platform algorithms to produce data worth acting on. The initial audit and setup phase is 2 to 3 weeks and isn’t tied to that commitment.
Yes, and it’s a common setup. We take GA4 and tag manager configuration, technical SEO, and campaign execution; your team keeps strategy, brand, and content direction. We would rather be clear about that split upfront than blur ownership halfway through a quarter.
Ready to talk about Digital Marketing?
Tell us what you need built. You will get a written proposal with scope, timeline and price before any work begins.