Social Media Marketing

Ask most businesses what their social media marketing is doing for them and you’ll get a posting frequency and maybe a follower count. Ask what it’s doing for revenue and the conversation usually stops there. That’s not a content problem, it’s a measurement problem, and it’s the first thing we fix. Before we write a caption, we set up UTM-tagged links, Meta Pixel and Conversions API events, and a way to see which posts and ads actually move someone toward an email signup, a lead form, or a sale. A post with three hundred likes and zero clicks isn’t working, no matter how good it looks in a screenshot the following Monday.

The second thing we fix is treating every platform like the same feed. Instagram, TikTok, LinkedIn, Pinterest, and Facebook reward different formats, different lengths, and different posting behavior, and the audience a brand has on one platform is often looking for something different than its audience on another. A B2B SaaS company usually gets more out of LinkedIn and a well-timed founder post than it does from TikTok. A direct-to-consumer skincare brand often gets the opposite. We start by working out which one or two platforms your buyers actually spend time on and build a content strategy specific to each, instead of resizing one square graphic five ways and posting it everywhere on a schedule nobody’s checking against results.

What’s included

A social media engagement with us covers:

• Platform selection and a content strategy built around what performs on each one — a Reel, a LinkedIn text post, and a Pinterest pin are different jobs, and we write and design for the platform rather than a shared template.
• A rolling content calendar with post copy, creative briefs, and posting times, built around your launches and promotions rather than filled with generic posts to hit a weekly quota.
• Creative production: photography and video direction, short-form editing, and a reusable design system in Figma or Canva, so on-brand assets don’t get rebuilt from scratch every week.
• Organic and paid social run as one program, not two budgets that never talk to each other — organic tells us what resonates before we put money behind it, and the strongest organic posts usually become the first paid creative we test.
• Community management: comments and DMs answered on a defined schedule, a saved-reply library for common questions, and a same-day escalation path back to your team for refunds, complaints, or anything that needs a real decision.
• Monthly reporting on cost per lead, click-through to your site, and social-attributed signups or sales — not a screenshot of your follower count.

How we work

We start with an audit: what’s currently posted, what the analytics actually say happened to it, and where comparable brands are getting engagement that you’re not. From there we set content pillars per platform and build the first content calendar, usually four weeks at a stretch so we can adjust based on what’s landing rather than committing to a quarter of content before we have any data to act on. Paid social, where it makes sense, starts narrow — a couple of ad sets testing organic content that already proved itself, not a broad campaign built on guesses. When a client’s lead volume from social forms gets high enough to be a hassle to handle by hand, we’ll often wire the ad platform into their CRM with n8n or Make so leads land somewhere useful instead of a spreadsheet nobody opens.

This runs as a retainer, not a one-off project. Content and ad performance both need a few weeks of real data before either of us can say what’s working, and platforms change their algorithms often enough that the strategy needs revisiting every quarter regardless of how well it’s going.

Is this the right service for you?

It’s a good fit if you already have a product or service people buy and you want social to bring in more of the right kind of attention for it, judged honestly against what it actually produces. It’s not the right fit if the goal is to go viral as an end in itself — we can build content with a real shot at wide reach, but we won’t promise it, because nobody honestly can. It’s also not the right fit if the funnel past the click is broken — if the landing page is slow, checkout takes eight steps, or there’s no clear next action once someone’s interested. We’ll say so before taking your budget, because better social traffic into a broken funnel just means more people bounce off it faster.